Levi's is a leading denim brand which is over 150 Years Old. Today, Levi's trademark is one of the most recognised worldwide and is registered in more than 160 countries. Invented in 1873, Levi's jeans are the original, authentic jeans. Levi's jeans have captured the attention, imagination and loyalty of generations of diverse individuals. With an attitude of youthful self-expression, the Levi's brand continues to offer a range of products, from quintessential classics to innovative fashion looks.