While Ted started as a shirt specialist in Glasgow back in 1988, these days, he's much more. Much, much more. In fact, around the world, from men's wear, women's wear, and children's wear to watches, tents, mobile phones and fragrances, he's brought his irreverent touch to every aspect of life. Some would, quite rightly, call Ted Baker a global lifestyle brand. Although Ted himself prefers the moniker, 'No Ordinary Designer Label'. Either way, the secret to his success has been his commitment to quality, unwavering attention to detail, and quirky sense of humour.