Yamamay was born in 2001 from a Gianluigi Cimminoâ€™s idea. And since he strongly believed in the growth potential of the underwear market and the retail world, he asked his family to face a new business challenge. At the leading point of Inticom S.p.A. there is Luciano Cimmino - Gianluigi's father who was already the protagonist of the successful history of Original Marines - together with his daughter, Barbara Cimmino, who founded Yamacademy, the Yamamay corporate school and her husband Francesco Pinto, who was already a manager at Procter & Gamble and is now Chairman of Inticom S.p.A. Today, Yamamay is a leading Italian mono-brand retailer in underwear and beachwear. Its mission is to enter into the heart of every Yamamay woman. Yamamay products are glamorous, sexy and colourful with a distinctive Italian Spirit, designed for fashion-conscious customers. Yamamay products include corsetry, lingerie, beachwear, nightwear, hosiery, cosmetics, sunglasses, shoes and bags.