Barbara Boccara & Sharon Krief. A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women Found in more than 400 stores around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it.